A public roadmap is more than a list of promises. It is a shared progress signal: customers can see where their requests stand, your team can communicate without repeating itself, and every shipped item becomes proof that you listen.
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Give customers useful visibility without maintaining a second project-management system or publishing commitments you cannot keep.
Open, planned, in progress, shipped, and closed are simple enough for customers and useful enough for your team.
A roadmap item can start as a customer request, so the reason behind the work never disappears when the status changes.
Show direction without inventing dates. A visible status is more trustworthy than a precise promise you may miss.
Pair a shipped status with a changelog announcement so customers know the work is real and discover how to use it.
Link or embed the roadmap in your app, docs, onboarding, and sales follow-ups instead of answering the same status question again.
Use your workspace name, accent color, and public surface so the roadmap feels like part of your product rather than a third-party tracker.
Keep the workflow simple enough to maintain after launch and useful enough that customers return to it.
Collect the request and the customer context before it becomes a vague backlog ticket. Votes show whether the need is shared.
Move the idea to planned or in progress when the decision is made. Customers get an answer without another support thread.
When the work ships, mark it shipped and announce the change. The roadmap becomes a record of follow-through, not just intent.
Only when you can maintain them. Featurewall’s status workflow lets you communicate direction and progress without forcing your team into brittle public promises.
Yes. Feature requests and roadmap statuses live in the same feedback loop, so vote counts provide context for what gets prioritized.
Yes. Marking an idea shipped can become a changelog entry that you edit, publish, and share with subscribers.
Yes. Use the embeddable widget or link to the public board from your app, documentation, pricing page, and sales materials.
Go deeper into the workflow that fits your product.
Create a free public roadmap, connect it to customer requests, and give every release a visible place to land.
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